Creative Media:

Toyota Corolla Cross - Exceeding Media KPI Dramatically Thanks To Creativity

Categories: Advertising, Digital, Media | Client: Toyota Vietnam | Agency: iProspect | Year: 2020

My contributions: Creative Direction, Execution Ideas, Art Direction, Copywriting.

The Problem:

From the concept of ATL team, we have only 1 Visual Key to run on digital channels. After most of the implementation time, media KPIs is only about half.

Key Visual

The Strategy:

The proposed solution is to detail the needs and tastes of users with messages and pictures to get their attention and get engagement from them.

Creative 01 - Carousel: Call for registration of test drive with premium interior.

Creative 02 - 5 Visuals for 5 Target Audiences.

Set of formats on digital channels

The Result:

This creative change not only helped to improve the media KPI for the project, but also doubled the original expected KPI.