Media Innovation:
Sunplay Skin Aqua & Selsun - Contextual Digital Ads

Today, when the psychology and needs of each target customer are gradually becoming more diverse and unpredictable, they look for the same product but with many different worries and thoughts.

For example, when When choosing to buy a sunscreen product, group 1 will care about UV protection, group 2 will care about oil control, and even group 3 will care about environmental friendliness, etc. ...
Therefore, to understand deeply enough and effectively respond to those very specific needs, the Auto-mixing Ads technique was born.
The way it works will be to create elemenets that reflect the thoughts, behaviors, and needs of each customer group and create banner ads that are closest to each target group. This helps increase advertising effectiveness in the digital environment.