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ABOUT

I am Huy Mai, I work as a creative for the marketing and communication industry. For many years in this industry, I have worked at Global Agencies with positions as Designer, Art Director and Creative Director. I’ve seen and understood the big picture of Communications from Branding, Advertising, Digital, Social to Event and Activation. Thereby, I always aim to generate creative values ​​suitable for each different client.
Clients I handled: ABInbev; Unilever; Friesland Campina; Microsoft; Carlsberg; Nestlé; Huawei; Castrol; Lazada; Prudential; Sapporo; EVA Air; Bridgestone etc.

​PHILOSOPHY

GOOD IDEAS GIVE US INSPIRATION,

GREAT IDEAS BRING US HAPPINESS,

BAD IDEAS PREPARE US A START.

PROFESSIONAL EXPERIENCE

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Founder / Managing Director - Mai Creative (Jan 2022 - Present)

Our services:

Creative Strategy, Creative Direction, Integrated, Digital & Social, Brand Identity, Graphic Design, Copy & Content Writing. 

Co-Founder / Creative Director - TheDot (Mar 2021 - Dec 2021) 9 mos 

http://thedot.vn/
https://www.facebook.com/thedotvietnam
https://content500k.com/
https://www.facebook.com/content500k

Creative Director - Dentsu iProspect (Apr 2019 – Mar 2021) 2 yrs

Lead the creative team.

Develop creative business with 3 main branches:
1. Innovation Products.
Research and develop iProspect's digital in-house product system. Collaborate with the Production team to create end products that are stored and applied for a long time.
2. Social Campaign and Fanpage.
Develop overall concept, strategy for social fanpage of brands from short to long term. Collaborate with Social team to create content direction, art direction, activities and ideas to execute on social fanpage.
3. Digital and Media Campaign.
Develop overall concept and execution for campaigns on digital channels. Collaborate with the Planning team to make creative strategy that target each specific user most effectively.

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Clients:
Panasonic
Honda
Yamaha
Kao - Laurier; Attack; Biore
Standard Chartered
HD Bank
Hanwha Life
Ajinomoto - Ajinomoto MSG; Blendy
Golden Gate Restaurants Group
Circle K
AceCook - Hảo Hảo
Vạn Hạnh Mall

Senior Art Director - Isobar (Feb 2018 – Mar 2019) 1 yr 2 mos

Categories: Integrated; Advertising; Digital; Social
Creating the ideas, concepts, stories for Integrated, Digital & Social campaigns.
Creating art directions and outstanding design for brands. Such as Commercial Video, Key Visual, Digital Design, Social Content, Print Design, POSM, etc.
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Clients:
Prudential
Sapporo
L'oreal - Vichy
EVA Air
Bridgestone
The Laughing Cow (La vache qui rit)

Art Director - Bates CHI & Partner (Dec 2016 – Jan 2018) 1 yr 2 mos

Categories: Integrated; Advertising
Creating the ideas, concepts, stories for advertising campaigns.
Creating art directions and outstanding design for brands. Such as Commercial Video, Key Visual, Digital Design, Print Design, POSM, etc.
Clients:
Carlsberg - Huda Silver
Nestlé - NAN milk; Nescafe 3in1
Peugeot Scooter

​Freelance Creative Lead - YAN Media Group (Aug 2016 - Dec 2016) 2 mos 

Categories: Media Channel; News Pages; Social Ecosystem

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Projects:

UX / UI of YAN News mobile version 2017

UI of Articles Serie Hubs

Junior Art Director - Ogilvy (Aug 2015 – Sep 2016) 1 yr 2 mos

Categories: Integrated; Public Relations; Social; Activation
Creating the ideas, concepts for Below the line campaigns (PR, Digital, Event & Activation).
Creating Art Direction and Design for brands. Such as: Key Visual, Print Design, Digital Design, etc.
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Clients:
ABInbev - Budweiser; Beck's
Unilever - VIM
FCV - Ovaltine; Friso
CP - Five Star
Microsoft
Huawei
Castrol
Lazada

Designer - Ogilvy (Jun 2014 - Jul 2015) 1 yr 2 mos

Categories: Integrated; Public Relations; Social; Activation
Creating The Infographic, Social Content, Editorial/AdvertorialI Layouts, UX/UI, Event Print Design, etc.
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Clients:
ABInbev - Budweiser; Beck's
Unilever - OMO; Pond's; VIM
FCV - Dutch Lady; Friso
Ford
VISA
Canon
Lazada

Design Intern - Ogilvy (Jan 2014 - Feb 2015) 1 yr 2 mos

Categories: Advertising; Digital; Social
Support Creative team. Design UX/UI and Social Content.
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Clients:
Unilever - Dove, Sunsilk
Nestlé - MILO
Smirnoff
Pizza Company

Partime Designer - Web4gsolutions (Jan 2013 - Dec 2013) 1 yr

Categories: Technology; Web/App; Brand Identity
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Clients:
Sabeco

LECTURE EXPERIENCE

DAS LOGO
VLU
VTC LOGO

Visiting Lecturer - DAS - Design Anthropology School (Mar 2024 - Present)

Subjects directly taught:
- Brand Identity Design.

- Advertising.

Visiting Lecturer - Van Lang University (Sep 2020 - Sep 2021) 1 yr

Subjects directly taught:
- Logo Design.
- Key Visual Development.

Visiting Lecturer - VTC Academy (May 2020 - May 2021) 1 yr

Subjects directly taught:
- Fundamentals of Marketing & Branding.
- Creative Development.
- Logo Design & Brand Identity Building.
- Key Visual Development.
- Principle of Visual and Layout.
- Typography.

EDUCATION LEVEL

UAH
HBU

University of Architecture of Ho Chi Minh City (UAH) (2010 - 2014)

Bachelor of Arts (B.A.), Graphic DesignBachelor of Arts (B.A.), Graphic Design
Grade: Good - Salutatorian of Design Faculty

Hong Bang International University (HIU) (2008 - 2013)

Bachelor of Arts (B.A.), Industrial DesignBachelor of Arts (B.A.), Industrial Design
Grade: Good

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